APCCAL : Collaborate For Better Results

In early 2008 a meeting was hosted by the emerging Call Centre Association of China (CNCCA) to promote greater regional dialogue and knowledge sharing amongst the Call Centre industry associations within the Asia Pacific region. It was recognized that cooperation amongst regional associations would help to promote Asia Pacific as a location for Contact Centres.

One of the outcomes of the meeting was the creation of a regional association – The Asia Pacific Contact Centre Association Leaders (APCCAL) a body with representation from associations located in 12 Asia Pacific Countries / Cities, namely Australia, China, Hong Kong, Indonesia, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan and Thailand.

APCCAL is the largest association in Asia to help members, governments, outsourcers, research firms, solution providers in enhancing their results through best practice knowledge, award recognition and various collaborative initiatives.

It is estimated that through the APCCAL associations membership that they cover some 2,500 organisations who occupy about 1.5 Million seats and employ over 2 Million contact centre professionals.


At APCCAL, we believe that the best way to improve customer experience for our members is to tap the collective knowledge and insights of our members. We aspire to provide leadership in the contact centre community through fostering teamwork, creating global networks, providing authoritative source of information and promoting Asia Pacific as a preferred location for contact centres. As a result, APCCAL is developing an array of services to fit various needs of our members and stakeholders. See the examples below for a quick guide:

Member organizations

  • Recognize your Award Winners at the Annual APCCAL Awards
  • Sharing best practices among members through cross boarder site visits benchmarking, seminars and regional networking

Providers and advisors

  • Support your needs and help you sustain your position through promoting your products and services to our conferences, awards and networking opportunities.
  • Provide you with better understanding of your clients’ needs in various countries so that your business development opportunities will be enhanced.


Contact Us

Chairman : Kenneth Chong (Singapore), email : kenneth.chong@ccas.org.sg

Vice Chairman : Byron J. Fernandez (Malaysia), email : byron.fernandez@teledirectasia.com

Secretary: Anita Bowtel (Australia), email : abowtell@gmail.com